Kellogg’s - Special K “Resolution” (by Leo Burnett Worldwide)
Hman Behavior„„Not Consumers
Human Brand Purpose„„Not Promise
On 19 June 1846, one of the first officially recorded, organized baseball matches was played under Alexander Joy Cartwright’s rules on Hoboken’s Elysian Fields with the New York Base Ball Club defeating the Knickerbockers 23-1. Cartwright umpired. Here is my painting based on a wood cut from that famous game.
Nike+ Fuelband and Curators of Sweden win the top prize for digital marketing at Cannes.
Principles of interconnectedness and interactivity were the guiding forces for the jury of the Cyber Lions in Cannes, said jury president, Google Creative Lab executive creative director Iain Tait as Curators of Sweden from the Swedish Institute and Nike+ Fuelband from Nike and R/GA were revealed as the two Grand Prix winners for the category—in other words, the best digital marketing initiatives that the brand world has to offer.
“Blinky™” by Ruairi Robinson: Winner of the Narrative category at the 2012 Vimeo Awards
A young boy asks for a robot pal for Christmas in hopes that it will fill the void left by his parents’ broken marriage. Blinky™ is the boy’s faithful friend and servant, but things soon turn sinister. Watch to the end to see what happens when a piece of technology gets in touch with its emotions.